This blog post outlines how some music festivals (particularly Electric Picnic and Glastonbury) are trying to target and market to young families to grow with their target audience.
Viewing entries tagged
event marketing
This case study examines the current situation of Beyonce pulling from Coachella. By comparing this situation to past Lollapalooza, Glastonbury, Lollapalooza Colombia and Fashion Meets Music Festival examples, it is later discussed what Coachella should do to most successfully retain brand sentiment.
Learn about new key digital strategies to overall better measure the success of events, in a cost efficient and simple manner.
Learn about my shift from marketing positions in the retail industry to focusing event management. Discover my views on the importance of digital marketing and its integration into both areas.